Attitude awards enotions - Cobra Beer
It surely has to be the best brand propositions in the world; combining beer and curry? It’s certainly one of the best lagers in the world and it’s now one of enotions’ clients.
We’re all delighted here by being awarded our latest account and I am personally knocked out by the fact we were given it because of the quality of our previous work and our growing reputation for exceeding client expectations. No pitch, no negotiations, no justifying our existence. Just a single phone call to tell us the work was ours if we wanted it.
I think it’s a clear sign that our attitude and approach to clients has paid off.
I’ve made a point of recruiting people who aren’t just fantastic at their jobs but they really want to delight customers. Before setting up enotions, I worked at several agencies where the focus was on year end targets, profitability and squeezing the client wherever possible in the project cycle. I made a decision from the start that enotions would be a very different sort of company. We would focus on delighting customers, even if it meant being at the detriment to our top line. Many companies talk about ‘going the extra mile’. Very few do. Best intentions are often dropped when the account manager’s end of year bonus looks in jeopardy.
In addition to using people who genuinely care about their work, I have taken money out of the equation when awarding bonuses. Our staff are awarded for attitude, not for financial gains they achieve for the company. I’d much rather have a list of clients who feel really special, and wax lyrical to others about enotions, than have a list of slightly disgruntled customers who feel over charged and unappreciated. Doesn’t that sound like customers of banks? And who has a good word to say about them?