What human of earthly residence would think that an installation of an online blogging tool could conjure such creativity beyond my meagre intellectual means, and engage a state of mind so willing to express and explore the human mind for inspiration, that Freud himself would have been all confuseled!

“Click here to install”. But wait! Cease mouse-fire! The most wondrous phrase foots this page! A three word tagline so poignant and true that I’m nodding ferociously in realisation. My brain is saying “yes, yes, YES!”… like that Kellogg’s Cornflakes advert where the chap nods and nods more and more in satisfaction of each mushy mouthful (it makes me gag that advert). Alas, I am now that very man, lapping at the meaning and consequence of the Wordpress tagline: “Code is poetry”.

How true can something be! Before I know my socks from my pants I’m banging out “the riddims” faster than Fat Man Scoop and The Dog called Snoop, doing lyrical loop the loops, but with much cooler hand gestures.

This tagline of enlightenment had urged me into a state of stanzas and rhythm, with all kinds of binary shizzles and nism. With closed eyes, I’m shaking my head in a “no” gesture, but really I’m saying “yes, this is good”. From the outside, the head-shaking and facial gestures look akin to a man undesirable of his own foot tapping. The reality; the head nayying and “music face” is of a poet lost in the lyrics. The foot was now the metronome to a dazzle of words and phrases, and it was all somehow
coming from my human brain.

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This idea has been thumping in my brain for the last few nights.

When people ring you up to enquire about your business, who you are and what you offer why not direct them, there and then to a virtual showroom of your business.

Most people, when they ring you will be sitting next to a computer. Ask them to fire it up and send them to yourbusinessname-showroom.com (not the main site, this is a much more intimate site).

The next thing you’ll say is, “Yes, that’s me there on the left and on the right is a picture of the team. Yes, ugly bunch, but very talented!”

“Okay, click on the section named Services. Okay, you in? Great. That’s Steve, head of Services. Yes, those are all the recent developments he’s worked on.”

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What’s this heresy? Rob telling people to turn their backs on the web?! Well, maybe just for a little while, yes.

The web is an amazing media to broadcast yourself, to launch your business, to reap rewards of a financial and emotional kind. But it can also feel quite hollow at times, humbling in its size and dispiriting in its insincerity.

After a period when I found myself in front of the web for 18 hours per day for 6 days solid the other week, it made me want to shut it off and go and do something less boring instead. But that’s the point. The web is NOT boring. It’s astonishing. It’s deep and addictive and endless in terms of what you can do and gain and discover within it. And that got me thinking. Has it really answered all man’s answers? Does it really give us everything we need? Can we really live our lives now in front of a computer screen and never want for anything else?

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Have you got Skype? If not, why not? Skype is the best Instant Messaging and Web Conferencing Tool in the marketplace today. enotions use it for all their ongoing communications between the team. And what’s more, it’s free!

Anyway, enough of the advert. There’s also a great opportunity for ‘popular’ Skype users to draw a revenue from simply being online.

Skype allows you to set yourself a ‘mood message’. Most enotions’ bods use this to say how happy they are to be just working at enotions - or something like that. The prominence of this message is such that it does give a genuine opportunity for advertisers to spread their brand name, message or even URL by paying users to feature in the mood message.

Currently I have just 41 Skype contacts. But with over 10 million users online at any one time, there is a potentially huge reach for ‘popular’ Skype members to push a message at their contacts.

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