This idea has been thumping in my brain for the last few nights.

When people ring you up to enquire about your business, who you are and what you offer why not direct them, there and then to a virtual showroom of your business.

Most people, when they ring you will be sitting next to a computer. Ask them to fire it up and send them to yourbusinessname-showroom.com (not the main site, this is a much more intimate site).

The next thing you’ll say is, “Yes, that’s me there on the left and on the right is a picture of the team. Yes, ugly bunch, but very talented!”

“Okay, click on the section named Services. Okay, you in? Great. That’s Steve, head of Services. Yes, those are all the recent developments he’s worked on.”

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What’s this heresy? Rob telling people to turn their backs on the web?! Well, maybe just for a little while, yes.

The web is an amazing media to broadcast yourself, to launch your business, to reap rewards of a financial and emotional kind. But it can also feel quite hollow at times, humbling in its size and dispiriting in its insincerity.

After a period when I found myself in front of the web for 18 hours per day for 6 days solid the other week, it made me want to shut it off and go and do something less boring instead. But that’s the point. The web is NOT boring. It’s astonishing. It’s deep and addictive and endless in terms of what you can do and gain and discover within it. And that got me thinking. Has it really answered all man’s answers? Does it really give us everything we need? Can we really live our lives now in front of a computer screen and never want for anything else?

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Have you got Skype? If not, why not? Skype is the best Instant Messaging and Web Conferencing Tool in the marketplace today. enotions use it for all their ongoing communications between the team. And what’s more, it’s free!

Anyway, enough of the advert. There’s also a great opportunity for ‘popular’ Skype users to draw a revenue from simply being online.

Skype allows you to set yourself a ‘mood message’. Most enotions’ bods use this to say how happy they are to be just working at enotions - or something like that. The prominence of this message is such that it does give a genuine opportunity for advertisers to spread their brand name, message or even URL by paying users to feature in the mood message.

Currently I have just 41 Skype contacts. But with over 10 million users online at any one time, there is a potentially huge reach for ‘popular’ Skype members to push a message at their contacts.

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enotions came second in the Salisbury Business Awards for the category Outstanding Business of the Year.

We’re absolutely delighted. More soon.