Copella Fruit Juices blossoms with new site
Copella Fruit Juices’ new site, courtesy of enotions, has gone live at www.copella fruit juices.co.uk.
This was a really challenging but rewarding project to work on. Copella wanted a site that reflected their authentic Suffolk roots and gave users the opportunity to ‘glance into life at the Boxford Farm’. As well as providing tangible assets from life on the farm such as the blog and forthcoming ‘home made farm video diaries’, the look of the site is intentionally ’simple’ to appear ‘home made’.
The last site we created for Copella had been designed to feel ‘authentic’. It was a beautiful site but perhaps, in hindsight, was ‘overly authenticated’ (if that’s the term!) with autumnal colours and lots of hessian sacking backgrounds! The new site has been designed in such a way that its simplicity and style cuts through to deliver the message of small, traditional and friendly farm producing the best apple juice you can buy!
We were delighted when the design we created for the site was then adopted for the direction of the branding across the other platforms; an unusual case of the web design driving the broader marketing channels
Check it out at http://www.copellafruitjuices.co.uk and see if you agree.
Tags: brand web sites, copella fruit juices, designing for authentic brands, web design
