Have you got Skype? If not, why not? Skype is the best Instant Messaging and Web Conferencing Tool in the marketplace today. enotions use it for all their ongoing communications between the team. And what’s more, it’s free!

Anyway, enough of the advert. There’s also a great opportunity for ‘popular’ Skype users to draw a revenue from simply being online.

Skype allows you to set yourself a ‘mood message’. Most enotions’ bods use this to say how happy they are to be just working at enotions - or something like that. The prominence of this message is such that it does give a genuine opportunity for advertisers to spread their brand name, message or even URL by paying users to feature in the mood message.

Currently I have just 41 Skype contacts. But with over 10 million users online at any one time, there is a potentially huge reach for ‘popular’ Skype members to push a message at their contacts.

It would be interesting to see what the ‘acknowledgement percentage’ of users viewing Skype mood messages was, but I would suspect high, much higher than online banner advertising which is under 1% - that’s just for seeing the banner, not clicking on it (that’s about 0.05%).

Digital advertisers are always looking for new channels. MSN Messenger is riddled with unassuming adverts but Skype is, currently, untouched and potentially fertile ground. If you could build a relationship with users and monitor their activity on their mood message then Skype advertising could be an genuinely powerful and fruitful new channel, for all.

After all, didn’t some guy put an advert on his forehead for £50,000? That’s the price for his personal ‘advertising’ space. What’s your personal digital ‘advertising’ space worth, I wonder?

This entry was posted on Thursday, February 21st, 2008 at 9:36 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.