Okay, before I kick off about Social Media and how it can be invaluable to your business, let me explain exactly what I mean by the term ‘Social Media’.

“Social media is where technology allows individuals to interact with other people so they become part of a community. They might share opinions, insights and experiences as text, images, audio or video via blogs, message boards, wikis, RSS, podcasts and social networking sites.”

Social Media is all about spreading your message, product or services by ‘digital word of mouth’.

It’s the most powerful form of ‘advertising’ you can use because it’s not about pushing your message at a blind audience. It’s about the online community willingly picking up your message and distributing it freely.

(more…)