We’ve had a productive 2010 to date with a lot of new sites heading out the door. And the good fortune and productive work continues with the news today that we won the pitch for the Spruce Pools web site.

We were one of three agencies pitching for the work and we’re delighted to hear we were the one they picked. Apparently it was the fact we approached the project not just in terms of building a nice web site but, as we always do, approached it as one part of their entire business and marketing strategy.

Sites do not sit in isolation of a business. Their existence needs to be considered in terms of how they interact and benefit the rest of the business and what the end user will get out of them. One of the things, we think, that differentiates enotions is the fact that we like to look at a business as a whole when starting a project and ask where the business is going, what its challenges are, and develop a site that answers these for 6, 12 and 18 months down the line. It empowers the end user, empowers the site and, naturally, empowers the business.