You never know what is going to happen to your site. Servers are temperamental beasts. Here one minute, gone the next in the blink of an eye.

Might be a power outage, virus, an overly enthusiastic developer. There are loads of reasons why your site might suddenly vanish.

You need to make sure you always have a holding page ready for such eventualities. Make sure this page is on a different server because if your server goes down it’ll take the holding page down too.

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