The social media wave has well and truly arrived. We’ve talked about the likes of Twitter, Facebook and YouTube being prospective marketing channels for some businesses for years now. And I choose not to think back on how many years I’ve been boring for Britain and applying search engine optimisation for clients!

We’re finding the message of social media has permeated further and further into the business and consumer psyche. Everyone seems to have a Facebook profile and people everywhere are tweeting. But for businesses, many are wondering why bother, for what end and what they should be using, if at all!

We’ve recently been working with He-Shi about their emarketing. He-Shi, a leading self-tanning company, have a sensational brand and business and have experienced impressive growth in their lifetime. They are now looking to reach further with their messages and social media is a fertile ground for their target audience.

Our work with them has incorporated reviewing their market and audience, providing reports back on the activity they should be participating in and with the sorts of things they should be saying.

Social media is not for every business. There are many businesses we actively deter from indulging themselves with tweets and facebook alerts. But for some it’s a new and potentially immensely powerful platform to reach an even broader audience.