First of all, what is Twitter? For those of you who haven’t discovered Twitter yet, it is the new (in fact, not so new any more) free social networking site that allows you to keep others updated with what is going on with you in 140 characters or less.

A good way of describing it is as ‘micro-blogging’.

You can update your Twitter account from almost anywhere. The twitter site, your own site, desktop app, even your own mobile (although this should come with a health warning - it’s addictive!)

People can follow you and your ‘tweets’ as the posts are called and, as well as telling people what you are doing, you too can follow others.

Twitter gets you effortless exposure as you go about your daily activities, through both the Twitter site and through search engines which index your comments. An article on a significant project you’re undertaking will be picked up by search engines and, when people search on that project, your ‘tweet’ may well be presented.

You can also incorporate your ‘proper’ blog feeds automatically into your tweets so your Twitter account becomes the central broadcaster for your business, compiling your tweets and blogs in one bite sized format.

As business becomes increasingly competitive, as the demand for information becomes more intense, as customers become less patient, the need to project yourself as far and wide as possible and as effectively as possible has never been more acute.

As enotions, we want customers, both existing and future, to know our personality, our news, our achievements, our experience, our beliefs and our aspirations. Twitter gives us this platform.

You can follow Rob’s enotions’ Twitter at http://twitter.com/rob_enotions