Spruce Pools’ new web site, courtesy of enotions, has gone live. enotions were chosen from three companies for the opportunity to redevelop the company’s web presence.

The web site not only presents Spruce Pools with a more professional and contemporary look but provides them with full control of the content within their site.

As the summer warms up, the pool industry becomes very competitive. A dynamic site, both in terms of look but also value, is essential. enotions helped put together a strategy to ensure that not only did the site entice with its graphics but offered insight, information and useful tips for existing and potential customers.

Now live, we are about to commence a rigorous SEO campaign to drive visibility and traffic.

Spruce Pools have been a terrific customer. They broadly knew what they wanted and, with guidance from us, we quickly arrived at a site spec and design that ticked all the boxes. They too have been delighted with the project. As one of the directors remarked when seeing the final site, “I have just been sent the link to our “fantastic new website”. Well done! I can’t believe the clarity of the pictures in the photo gallery. Most Impressive. Glad we chose you.”

We’ve had a productive 2010 to date with a lot of new sites heading out the door. And the good fortune and productive work continues with the news today that we won the pitch for the Spruce Pools web site.

We were one of three agencies pitching for the work and we’re delighted to hear we were the one they picked. Apparently it was the fact we approached the project not just in terms of building a nice web site but, as we always do, approached it as one part of their entire business and marketing strategy.

Sites do not sit in isolation of a business. Their existence needs to be considered in terms of how they interact and benefit the rest of the business and what the end user will get out of them. One of the things, we think, that differentiates enotions is the fact that we like to look at a business as a whole when starting a project and ask where the business is going, what its challenges are, and develop a site that answers these for 6, 12 and 18 months down the line. It empowers the end user, empowers the site and, naturally, empowers the business.