So the forecasters are all feeling extremely pleased with themselves having predicted recession, and been right (for once), and having all our credits crunched by a global wave of panic selling and pound stamping.

In these tough times, here are the first of ten ways in which the web can save you money.

1. Go paper free. Cut your costs for printers, printer ink (the price of a printer alone!!) and paper by sending as many electronic mails as possible. Slash your postage costs.

2. Use Skype for your phonecalls. Be like enotions and don’t use traditional phone lines. Use Skype for all your phonecalls. Calls between Skype users are free. Calls between Skype and conventional phonelines are a fraction the price of conventional to conventional phone lines.

3. Buy online. Don’t buy in the high street or at the superstore. Buy your office equipment, your software, your hardware, your day to day business assets online. It’ll save you loads. You just need to plan ahead and show some patience as online sales is the only thing about the web that isn’t immediate.

4. Viral not TV. Don’t spend £1,000,000 on a TV ad. Spend £1,000 on an enchanting viral and start circulating through friends and social networks.

5. Nano sites, not web sites. Don’t rework your main site. Create nano sites (consisting of one or two pages only) with an impactful message to underpin your brand, campaign or company. Put links to these sites from your main web site.

Next 5 coming soon….