How to write a good blog
We frequently recommend our clients to write blogs on their sites. They are a fantastic way to encourage visits and improve Search Engine Optimisation.
But what makes for a good blog? Here are some pointers for you.
1. Be opinionated
Nothing is worse than a blog that sits on the fence. People like to read blogs that tell it like it is. Stick out your chin, crack your knuckles and write with attitude. People will like it, even if they don’t agree with you.
2. Write every single day
Keep your blog fresh and relevant and your audience coming back frequently by adding to your blog every day. This might be as little as a single paragraph but get into the habit of writing a little every single day.
3. Keep it short
Say as much as you can in the least amount of words. People are busy, especially when they are online. Hit people with your facts from the start and keep them coming. Bish Bash bosh.
4. Keep it snappy
Write as if you’re writing for a gossip magazine. Make sure you use a headline that says exactly what the blog is about and consider a summary directly below this that further elaborates if need be.
5. We all love lists
Lists make content easily digestible. Avoid long paragraphs.
6. One point per paragraph
People don’t read on line. They skim read. They read a paragraph, then drop down to the next paragraph, read a few words and if nothing catches their attention then drop down to the next paragraph. Write paragraphs short and with one point per paragraph so if people do jump, they don’t miss anything. Also consider sub titles to help divide up the article.
7. Find your style and keep to it
People who frequent your site will get to know and hopefully love your style. Find a style that works for you and your business/service/site and stick to it.
8. Edit your post
Before you hit the submit button, re-read your post and check for spelling mistakes and grammatical errors. Be tough. Cut out the stuff that you don’t need.