Search Engine Optimisation
One of our great strengths is building web sites that are optimised for search engines. It’s part and parcel of our build budget to ensure that not only do you have a fantastic looking, accessible and valuable web site, but you can also be easily found.
We understand how the different search engines work and build for maximum visibility across them for key words and phrases that are important for your business.
We will advise you on writing the text on your site for maximum exposure, along with making recommendations for maintaining your site to ensure you remain well ranked, and build your site so that search engines can easily index your site.
Email Marketing
As well as building web sites that effectively ‘pull’ users in, we also advocate the use of valuable and inspiring email campaigns that ‘push’ your message, company and brand out to mailing list subscribers.
Having built up relationships with Constant Contact and Campaign Monitor, we run several email campaigns for clients to help push their message and offerings out to their audience.
In addition to creating the campaigns and facilitating the sending out of these emails, we provide detailed statistics as to the success of campaigns and advise as to the evolution of future campaigns.
Online Advertising
Whilst we pride ourselves on our abilities in optimising sites for search engines, we recognise that the web is becoming an increasingly competitive place to be seen.
We can help recognise sites that will benefit you with reciprocal links or a feature within. We can advise on the merits of different advertising styles and approaches and encourage or dissaude participation in campaigns accordingly.
We can also assist in your involvement with Google Adwords, providing cost-effective placement of your site across search terms pertinent to your target audience.
Usage Tracking and Reporting
We have formed strong links with Web CEO and use it in conjunction with other stats-packages to provide detailed reports of usage within customer sites.
These reports range from topline key usage stats, through to exhaustive monthly reports reviewing all elements of web site usage and identifying areas for improvement.
Twinned with our excellent online consultancy skills, we are able to quickly and clearly see where your site is succeeding and failing and know what to do to take your web presence to even greater success.