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City Insurancehttp://www.cityinsurance.co.uk

When: 2003-2007

Why: Tired brand in need of renovation

What: Rebranded company with bold colours and striking swoosh

City Insurance have been providing low cost quality insurance solutions since the 1980s. Their head office is based in the City of Winchester. They insure thousands of clients and are able to use bulk-buying power with many insurer partners to keep premiums as low as possible.

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