Want more traffic? Think content
Every one wants more traffíc. Whilst I would argue that more traffic isn’t always the best thing you need (more GOOD traffic is what you really want), when the usage stats go up, up up and your server starts to whirr, you get a warm glow all over knowing that people are visiting your site, viewing your products or reading about your services.
The web is full of ‘experts’ telling you, usually for a fee, how to increase search engine traffic. And usually their advice involves you spending even more money on pay-per-click advertising, twisting your meta data on your pages or reciprocal link programs. Well please read this - YOU DO NOT NEED TO SPEND ANY MONEY TO GET MORE TRAFFIC TO YOUR SITE!!
Online advertisers hate enotions
In a nutshell, the job of the search engine is to provide, accurate and meaningful search engine results that are related to the search terms or phrases. Therefore, to ensure you get the most from search engines, you must think quality of content.
Search engines are always evolving in the way in which they index content - which is the reason search results for sites are constantly changing BUT the one constant is the fact that content counts. And whilst search engines can tweak their algorithms till the cows come home, they can’t tweak your content. Stick to developing decent content for your site and then any changes in the way in which search engines work won’t be dramatically felt with your rankings.
Here are 5 quick ways to ensure good search engine rankings without sending a penny …
1. Think about your target audience, what they will type in and find your products / services and make sure you have these search engines used in the titles, descriptions, keywords and opening paragraphs of pages
2. Don’t cram everything into a single page. Be broad with your site in terms of number of pages and the search terms they answer.
3. Be precise with your key words and phrases. Don’t say “a beautiful walnut rocking chair with rounded arm rests that will suit granny” when “a walnut rock chair” will do. You’ll be able to get more effective search terms into pages this way.
4. Think “Title, Meta Description, Meta Keywords, First paragraph” for every page. Make sure they all have the same data within each.
5. Update your content, at least once every 6 weeks. Doesn’t have to be a total update but little tweaks will help immeasurably.

