Our Blog

The Benefits To Having Blogs On Your Website

There are innumerable ways to drive traffic to your website, with each offering its own set of pros and cons depending on the type of company you own as well as your short and long-term goals.

In this article, we will examine the top benefits of incorporating blogs into your marketing strategy, as well as some common pitfalls people make that you will be able to avoid when it comes to your own business.

It’s Free!

Whether you’ve got a marketing team of 1 or 100, the overheads and costs of resources can easily stack up.

If you’re a relatively new company or start-up, the last thing you want to do is invest £1000s into a platform that is still unknown to you.

Whilst you don’t want to throw out 50 blogs a week or create a confusing content schedule that doesn’t align with your objectives (see more about creating marketing goals here), you do want to create different types of content to see what your target audience responds to. 

Blogs Drive Traffic 

Your website is likely to hold 2-3 key pages of information, which might not appear particularly high on search engine results pages, especially if you’re in a volatile industry that is constantly competing for keywords.

By creating organic blog posts, you are building multiple indexable pages that bots will crawl, and over time results in your website gaining a higher SEO ranking thus appearing higher on those results pages.

Of course, it’s important not to litter the blogs with keywords as bots will pick up on this and you may be blacklisted for spamming pages.

As long as you keep in mind your audience, your unique selling point (USP) and objectives (informational, educational etc) then you won’t go far wrong. 

Cross-Channel Repurposing 

Blogs are a brilliant device that can be linked to through other important organic channels like social media.

Say you’ve got a blog about the different gym membership plans you offer; you can repurpose this to highlight one each month along with any special offers or news that you want to add to tailor it to a particular campaign.

Not only will people arrive at the blog with the information they were looking for, but they will also be exposed to other types of membership they perhaps hadn’t heard of, moving them from the awareness stage to the consideration stage of the user’s journey. 

Turn Quality Leads into Conversions

This depends on what your objective is, but it’s always a good idea to have some kind of call-to-action (CTA) in your blog, yet so many people forget this crucial step.

Addings CTAs is particularly useful if you have several offerings in one article that you’d like users to link back to, or even something as simple as a ‘contact us’ or ‘shop now’ to prevent people dropping off your website soon after arriving on the page.

Another way of utilising CTA’s is to use required form fields to allow visitors to download educational content like whitepapers and eBooks, thus creating tailored nurture campaigns targeted at certain types of users. 

There are so many different ways you can utilise blogs on your website, with the most important takeaway being that you need to be adaptable to changes in the market and a fluctuation in user engagement.

Try out new strategies and goals and adjust accordingly, alternatively you can contact us and we’ll be happy to create a content strategy to match your business’s needs. 

Some related posts