The digital marketing landscape has steadily overtaken offline media in recent years, however there is still just as much need for marketing collateral that is portable yet memorable.
How many times do we open our emails to be inundated with events, posters, and other images that we can delete at the click of a button?
Brochures are still an essential marketing tool for all companies and this guide aims to demystify some of the processes on making a brochure, as well as the pros and cons to using it as part of your marketing arsenal.
A Tangible Record
Beautifully designed and packaged, a brochure can be a powerful commodity when it comes to leaving a lasting impression of your brand with potential customers.
It also acts as a kind of educational business card, and people will remember your company for having a flair for design as well as assets that make you seem more credible and trustworthy (when done effectively) than just another website amongst the masses.
Not only that, but you can be much more targeted in who you distribute them to, making it an overall great method for increasing leads.
Not only does a well made brochure stand out from the crowd, but there are also customers who prefer hard copies of literature as opposed to digital, especially as a brochure can cover a lot of informational copy in a short piece of estate, giving you their undivided attention.
They are also more accessible to clients who do not have easy access to a computer and would otherwise miss out on offers and information about their local area such as restaurants, the construction industry, and local authority groups.
Word of Mouth
One of the most powerful marketing devices doesn’t have to come from you at all; a referral from a friend or family member is worth a thousand adverts or self-promotion tactics.
By having a physical copy of your business details and offering, increasing your reach becomes incredibly easy and the referrer is much more likely to provide the information to someone who would actually find it useful.
Your Design Is Only as Good as Its Print
It’s all good and well to create a beautiful brochure design using premium software on your computer, however all of that is thrown out the window if you don’t use high quality materials to print your collateral with.
Your designer should be aware of things like ensuring there is enough space for binding to ensure that text and images aren’t cut off, as well as using high quality images in the first place so there is no degradation of quality after print.
Other things to be aware of include choosing the right weight and finish of the paper for your inner pages and outer covers for a professional quality finish.
A Note On Sustainability
One of the biggest push backs on using print media is its perceived lack of environmentally-friendly practices. Though it’s true that some processes are not sustainable in terms of the use of ink and the disposal of unwanted materials, we have come a long way with options available.
Firstly, if you’re doing the printing in-house then there are lots of options for cartridges ranging from biodegradable ones to brands like HP using recycled plastic for their ink cartridges.
Once you’re done, you can recycle them and the parts are reused for other materials. The same applies to paper, and if you find you have lots of spares you can either recycle it in your household bin or a commercial recycling container.
Our Design Process
At enotions, we have designed, written and printed brochures for customers in the air industry, education, recruitment and retail. We design with flair, but always with focus on readability and can produce single sheet A4 flyers, through to entire full colour booklets hundreds of pages thick.
As well as creating brochures which are both beautifully designed, bound and printed, we also make sure that they are proof-read and error-free before they go off to print.
Our team of printers have worked with us for years and can handle everything, guaranteeing high-quality and sustainably printed material that you can be proud of. This includes lithographic printing (which, at higher printing volumes, creates less waste and emits fewer VOCs) for branded stationery and brochures, digital printing for short-run marketing promotions, and screen print for off one and low volume campaigns.
Get in touch to have your next marketing campaign come to life through beautiful but powerfully effective flyers, brochures, and beyond!