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Website Optimisation Part #3: How to Design a Website That’s Not Only Visually Appealing but Also User-Friendly

User Experience (UX) design is not just about creating a beautiful interface; it’s about providing an intuitive, efficient, and pleasurable experience for your users. It’s a multidisciplinary practice that encompasses various elements, including usability, accessibility, performance, aesthetics, and more.

In this article, the third of our eight part website optimisation series, we’ll explore the key UX design principles that can help you design a website that’s not only visually appealing but also user-friendly.

1. Know Your Audience

Understanding your audience is the cornerstone of UX design. Ask these questions:

  • Who are your users?
  • What are their needs and pain points?
  • How do they use your website?

The answers will guide your design decisions, ensuring alignment with user expectations.

2. Prioritise Usability

Usability is paramount in UX design. Here’s how to achieve it:

Intuitive Navigation:

Structure your site logically with clear menus and paths.


Use consistent elements and layouts across your site to enhance familiarity.


Provide immediate feedback to user actions, such as a confirmation for a form submission.

3. Emphasise Accessibility

A user-friendly site is accessible to all, including those with disabilities. Consider:

  • Color Contrast: Ensure sufficient contrast for text readability.
  • Keyboard Navigation: Allow for navigation without a mouse.
  • Alt Text for Images: Provide descriptions for screen readers.

4. Focus on Visual Design

Visual appeal is vital but must be balanced with functionality:


Use color, typography, and imagery that align with your brand.


Leverage whitespace to create a clean, uncluttered look.


Ensure your site looks and works well on all devices.

5. Enhance Performance

Slow load times can deter users. Improve performance by:

  • Optimising Images: Compress images without losing quality.
  • Minimising Code: Use clean, efficient code to reduce load times.
  • Leveraging Caching: Cache assets to speed up subsequent visits.

6. Implement Content Strategy

Content plays a pivotal role in UX:

  • Write Clearly: Use plain language that resonates with your audience.
  • Highlight Key Information: Make vital information easy to find and understand.
  • Use Visuals Wisely: Complement text with visuals to enhance comprehension.

7. Test and Iterate

Continuous improvement is key:

  • User Testing: Conduct testing with real users to identify issues and opportunities.
  • Analytics: Use tools like Google Analytics to track user behavior and make data-driven decisions.
  • Iterate: Regularly update and refine based on feedback and analysis.

Conclusion: Creating a Cohesive UX with enotions

Designing a user-friendly website is a nuanced process that requires a blend of art and science. By embracing these UX design principles, you can create a site that’s visually appealing while meeting the needs and expectations of your users.

At enotions, we specialise in crafting websites that deliver exceptional UX. With a user-centered approach, we ensure that every element of your site is aligned with the needs of your audience. Looking to create or revamp your website with user experience at its core? Let’s connect and turn your vision into reality.

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