Email marketing is one of the oldest and most effective means of marketing. With open rates of, on average, 25% for emails, it’s a really powerful way of getting your business, your offerings and your pitch in front of prospective clients.
Good email marketing is about eye catching subject lines, good visual design, quality content and consistency of message and delivery.
It’s also important to make sure that you manage clients as smartly as possible, categorising and ‘tagging’ them. This ensures that they are sent only pertinent information and that you can clearly see who has been sent what and how they reacted. This allows you then to tailor your strategy accordingly.
With the introduction of GDPR a few years back, it’s also essential that your email campaigns follow the guidelines around the management of personal details, enforced by law.
We can make sure you can enjoy all the benefits of email marketing for your business, helping you to grow your lists, your customer reach and your business through the power of email marketing.
Through our email marketing service, we can:
By doing so, we’ll help cement existing relationships with clients and create new leads for your business.