Summer is here, and it’s no secret that this sunny season brings with it a shift in consumer behaviour. People are on holiday, spending time outdoors, and generally adopting a more relaxed pace of life.
So, as a marketer, how do you continue to engage your audience with email marketing during these lazy, hazy days of summer? Here are some strategies to keep your email marketing campaigns sizzling this summer while respecting your audience’s holiday time.
1. Make It Personal
Personalisation is key in any successful email marketing campaign, and summer is no different. Use data to understand your customers’ summer behaviours.
- Do they have kids on summer break?
- Are they avid beach-goers or hikers?
Use these insights to tailor your emails to match their summer lifestyle. A well-timed email offering a deal on beach accessories or a reminder about sun protection can go a long way in increasing engagement and conversions.
2. Craft Compelling Subject Lines
Your email’s subject line is the first thing your recipient sees, so make it count. Use summer-themed language to evoke emotion and intrigue. Phrases like “Sizzling Summer Sale,” “Beat the Heat with Cool Discounts,” or “Your Summer Adventure Awaits” can create a sense of excitement and urgency that compels readers to open your email.
3. Offer Exclusive Summer Deals
Everyone loves a good deal, especially during the summer when expenses can add up with holidays, outings, and activities. Offering exclusive summer discounts or deals can help maintain engagement and drive sales. Consider creating a summer series of limited-time offers or ‘flash sales’ to keep your audience checking their inbox.
4. Integrate with Other Digital Channels
Make your email campaigns part of a larger, integrated digital marketing strategy. Promote your summer sales or events not just in your emails but across all your digital platforms – social media, your website, online ads, etc.
Encourage your email subscribers to follow you on social media for extra deals, sneak peeks, or summer tips. This cross-channel approach can help boost overall engagement and reach.
5. Respect the Holiday Time
Last, but certainly not least, respect your audience’s holiday time. People may not check their emails as regularly during the summer, so consider reducing the frequency of your email communications.
Additionally, ensure your emails provide value – whether it’s a significant discount, useful information, or entertaining content. This way, even if someone is checking their email poolside, they won’t mind hearing from you.
Summer presents a unique opportunity for marketers to get creative with their email campaigns. By embracing the season, personalizing content, crafting compelling subject lines, offering exclusive deals, and integrating your campaigns, you can keep your audience engaged and your brand top-of-mind, all summer long.
Talk to us about your own email campaign. We’ll be happy to help.