The Locally Sauced website is a sophisticated, functionality-led platform designed to connect bars, retailers, and consumers with independent drinks producers across the UK. Built on WordPress using Bricks, the site was fully designed and developed by enotions, with strategic input across site architecture and content structure. The result is a modern, highly interactive platform that balances usability with complex data handling, supporting both discovery and commercial engagement at scale.
From a digital marketing perspective, the site is built around search, discovery, and engagement. At its core is an interactive map with advanced search and location filters, allowing users to explore nearby breweries, distilleries, wineries, and soft drink producers. This is supported by a comprehensive directory of nearly 1,000 independent providers, making the platform a valuable resource for trade buyers and enthusiasts alike. The inclusion of an events section further enhances engagement, helping users stay connected to tastings, launches, and local happenings.
A key commercial element of the platform is its tiered membership model, enabling producers to access different levels of visibility and features through paid subscriptions. This introduces a scalable revenue stream while maintaining value for both free and premium users. The site’s structure supports this seamlessly, with clear pathways for sign-up, account management, and upgrades, ensuring a smooth user journey from discovery to conversion.
Overall, Locally Sauced demonstrates how thoughtful UX design, robust functionality, and strategic planning can come together to create a dynamic, revenue-generating digital ecosystem. The platform not only supports independent producers but also builds a connected community, positioning itself as a go-to destination for discovering and sourcing local drinks.
