When: 2011 -
Why: World renowned luxury fragrance brand required strategic digital partner
What: On-going support for site, social media and eNewsletter communication
Yardley London is famous as a purveyor of luxury fragrances and soaps.
The first ever incarnation of Yardley was lost, as was so much of the old city, in the Great Fire of London of 1666; save for one detail – that lavender should be used to perfume the soaps.
A century later, in 1770, the Cleaver family established Yardley London, creating the soap and perfumery business we know today.